FLASHSTARTS

Brand Expansion + Infographics

Flashstarts was a startup accelerator that invested in and coached teams with disruptive technology ideas in downtown Cleveland. Brandon worked with their team to develop a brand guide that added a mono color version of their logo, consistent typography style, and a color palette to their marketing toolkit. Through collaboration with the Business Development team Brandon brought cohesion to the communication of Flashstarts’ startup accelerator, coworking space, and community initiatives like Cleveland200.

With a revitalized and versatile brand in place, Brandon was able to expand upon other collateral for the accelerator. He developed event graphics for their 2016 Demo Day that focused on tying the historic nature of the event’s venue to the culture of technology expanding across the region today. This play on old innovation versus new, fueled a distinctive logo mixing smooth black letter style with sharp circuit board patterns.