Digital Business Card
FHI 360 | 2023
I designed a digital business card application for FHI 360’s 4,000+ global staff.
About the Client
FHI 360 is a nonprofit organization that mobilizes research, resources and relationships so that people everywhere can access the opportunities they need to lead full, healthy lives.
Key Activities
Competitive Analysis
UI Design
Interactive Prototype
Developer Collaboration
Setting the Stage
About the Project
With a global workforce attending conferences around the world, FHI 360 employees began using third-party apps to create their own digital business cards. These employees sought a more seamless way to share contact information with prospective colleagues, partners and clients that wasn’t being offered by paper cards or FHI 360’s current suite of software. The in-house expertise, relatively light lift, and opportunity for full customization led FHI 360 to build their own digital business card, rather than subscribing to a third-party app.
What Were the Goals
The organization was concerned with inconsistent applications of the FHI 360 brand and accounts being created outside of the organization’s IT management processes. Stakeholders wanted the organization’s own digital business card to address these concerns. On the user end, I was focused on the question:
How might we make it easier for FHI 360 staff to share their contact information during in-person events?
Team Structure
Product Designer
Full-stack Developer
Communications Director
Identifying Problems
Designing Solutions
How Solutions Were Designed
To address these problems I conducted a competitive analysis of the core functionality provided by various products. I then created user flows and prototypes of the new web application based on the problems identified. Each step of the way I collected collaborative feedback on my designs from the team to ensure we identified technical limitations or potential user concerns before moving to development implementation.
What the Solutions Were
What the Solutions Were
Problem: Potential Contacts would lose FHI 360 Staff’s paper business cards before being able to add them to their contacts or reach out.
Problem: FHI 360 Staff felt they were technologically behind colleagues from other organizations who were already using digital business cards.
Problem: FHI 360 Staff sometimes lost or carried outdated business cards, this meant to share contact information they had to walk a Potential Contacts through that information in the moment.
Solution: We built our own digital business card web application that can be instantly updated and is securely tied to FHI 360 Staff’s Microsoft SSO.
What the Solutions Were
Problem: Potential Contacts would often not fill in all contact information for FHI 360 staff who were added to their digital address book manually. This made it more difficult to recognize or follow up with each other in the future.
Solution: I designed the card creation interface to prompt users to provide as much relevant information as possible. This included additional fields like primary time zone, linkedin profile, and an office dropdown.
Solution: I added multiple ways for a user to share the card including via QR code, email or copying the business card link to their clipboard. The contact information available on the card could then be saved with a click to Potential Contacts smartphone.
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