Digital Business Card
FHI 360 | 2023
I designed a digital business card application for FHI 360’s 4,000+ global staff.
About the Client
FHI 360 is a nonprofit organization that mobilizes research, resources and relationships so that people everywhere can access the opportunities they need to lead full, healthy lives.
Setting the Stage
About the Project
Across BoxCast’s digital experiences (including their product dashboard, iOS app, marketing website, and backend for support staff) interface components were being consistently created and inconsistently used.
What Were the Goals
How might we reduce the time it takes to design and develop new interfaces?
Team Structure
Product Designer
Full-stack Developer
Communications Director
Key Activities
Competitive Analysis
UI Design
Interactive Prototype
Developer Collaboration
Competitive Analysis
UI Design
Interactive Prototype
Developer Collaboration
Identifying Problems
How Problems Were Identified
I coordinated with FHI 360’s Communications Director who collected insights from staff regarding the alternative solutions they were exploring for digital business cards and their use cases. I also reviewed the first several months of support tickets following launch for additional insights and updates.
Who Were the Users
Staff Attending Conferences: Must manage sharing their information with a large number of new contacts in a short period.
Potential Contacts: Must manage adding a large number of new contacts in a short period.
Designing Solutions
How Solutions Were Designed
I created user flows and prototypes of the new web application based on the problems users identified. Each step of the way I collected collaborative feedback on my designs from the team to ensure we identified technical limitations or potential user concerns before moving to development implementation.
Problem
FHI 360 Staff don’t always have business cards on them, this meant to share contact information they had to walk a Potential Contact through that information in the moment.
Solution
We built our own digital business card web application that can be instantly updated and is securely tied to FHI 360 Staff’s Microsoft SSO.
1
Editing your digital business card's information
2
Problem
Potential Contacts would often not fill in all contact information for FHI 360 staff who were added to their digital address book manually. This made it more difficult to recognize or follow up with each other in the future.
Solution
I designed the card creation interface to prompt users to provide as much relevant information as possible. This included additional fields like primary time zone, linkedin profile, and an office dropdown.
3
Editing your digital business card's information
Problem
Potential Contacts would often not fill in all contact information for FHI 360 staff who were added to their digital address book manually. This made it more difficult to recognize or follow up with each other in the future.
Solution
I designed the card creation interface to prompt users to provide as much relevant information as possible. This included additional fields like primary time zone, linkedin profile, and an office dropdown.
3
Problem
Potential Contacts would often not fill in all contact information for FHI 360 staff who were added to their digital address book manually. This made it more difficult to recognize or follow up with each other in the future.
Solution
I designed the card creation interface to prompt users to provide as much relevant information as possible. This included additional fields like primary time zone, linkedin profile, and an office dropdown.
Upon Reflection
Project Status
Complete - Product launched to all FHI 360 staff and I am providing ongoing support to address bugs as needed.
Personal Retro
The FHI 360 Digital Business Card was developed with a limited scope and few allotted hours. This situation allowed us to produce an effective lightweight solution but also prevented us from continuing to see it through after launch. There were clear opportunities to improve the product after launch that could not be pursued. Working this way helped reinforce my preference for continued long-term commitment to a product or solution.
